FWDSET was originally started in Northeast Florida circa 2011 as an urban cycling blog & event hosting platform formerly titled 904 Fixed. Since the name change, I've relocated to Los Angeles & a lot of redirection has come my way.
After years of being actively involved in the urban cycling & underground alternative music scenes, FWDSET has become my creative content outlet closely tied to all things cycling & occasionally including my brand, music, street, & lifestyle photography. In addition to my own photography, I feature collaborative projects on my blog that I have directly been involved in & periodically release an assortment of products on my online shop.
Follow my journey, forever forward...
SET: [set] noun, verb, adj.
- to put (something or someone) in a particular place.
- to place in some relation to something or someone.
- to put or apply.
- to become firm, solid, or permanent.
- a number, group, or combination of things of similar nature, design, or function.
FWD: [fawr-werd] adv.
- a common abbreviation of "forward".
- toward or at a place, point, or time in advance; onward; ahead.
- toward the front.
- into view or consideration; out; forth.